24th February 2014, Singapore - Casio Computer Co., Ltd. had announced its contract renewal with the 2013 Formula OneTM World Champion team - the Infiniti Red Bull Racing for year 2014 and 2015. EDIFICE, Casio’s brand of analog metal watches for men, will be the official team watch for the next two seasons.
In additional, the Casio logo will continue to appear on racing suits worn by the team's two drivers, as well as on the mechanics' uniforms. The logo will also remain on the nose of the team's race cars.
Having been partners since 2009, Casio believes that Infiniti Red Bull Racing Team's youthful and energetic image, and also their perusant to make its race cars the fastest in the world are a perfect match for the EDIFICE brand concept.
Hiroshi Nakamura, Senior Managing Director and Senior General Manager of the Global Marketing Headquarters, Casio Computer Co. Ltd., had said that their partnership with the four years running World Champion, Infiniti Red Bull Racing, has been very effective in worldwide promotion of the EDIFICE brand.
Infiniti Red Bull Racing’s Team Principal, Christian Horner, also commented that they are delighted on the partnership renewal with Casio, who is one of their longest-standing partners since 2009. "Since then we have built up a close alliance, which is due to our mutual understanding of the exacting nature of the environments we operate in. Accuracy, attention to detail and reliability are core values of Formula One, Infiniti Red Bull Racing and Casio."
Image Credit: Casio Singapore