SilkAir Embraces the Joy of Flying

The regional wing of Singapore Airlines, SilkAir has recently launched a campaign to rekindle the joy of flying.  Moving away from the idea of travel as being purely transactional, ‘A Joy to Fly’ campaign redefines true value for the discerning traveller, emphasising and bringing to life the many benefits that SilkAir offers through a set of distinctive icons that feature across all the ads.

The new regional campaign aims to further differentiate SilkAir and cement its positioning as a full-service carrier, with benefits, including 30kg and 40kg baggage allowance for Economy and Business class respectively, inflight meals, reliable flight schedule, the KrisFlyer frequent flyer programme and check-in service. In additional, a wireless inflight entertainment system that will allow for free wireless streaming of blockbuster hits, chart-topping music to customers’ laptops and personal handheld devices is expected to roll out from Q2 2014.

In conjunction with SilkAir’s 25th anniversary and the delivery of the Airline’s first Boeing 737-800, SilkAir will also hold an online contest where fans can either visit or scan the QR code located below each aircraft window on the City Hall MRT platform to stand a chance to fly to their dream destination on SilkAir’s new Boeing planes by voting for their top 3 dream destinations. The contest closes on 13 March 2014, with 12 Economy Class return tickets up for grabs.

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