Sunday, April 24, 2016

Cafédirect Introduces Nespresso-compatible Americano Premium Coffee Capsules

Cafédirect, the UK’s largest award-winning 100% Fairtrade hot drinks company, has officially debuted its Cafédirect Americano premium coffee in Singapore supermarkets,. These capsules are compatible with any Nespresso machine, so coffee lovers can expand their cuppa options and variety to enjoy premium Americano coffee.



Made from 100% Arabica beans, each capsule contains 5.3g blend of Tanzanian and Mexican coffee, with an intensity of 8/12.  This blend balances the well-roundedness of Mexican coffee with the rich toffee notes iconic of Tanzanian coffee, with natural crema topping off with a velvety smooth finish. ‘Crema’ refers to the froth, characteristic of the blend’s high quality and excellent roast



With Cafédirect’s fairtrade business model, 50% of the profits go back to the coffee growers where
the beans are passionately nurtured and harvested. This not only improves life for the growers, but
quality of each coffee bean as well.


The Cafédirect Americano pods are retailing at $8.90 for a pack of 10 and available at all FairPrice Xtra and FairPrice Finest outlets.

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