F&N Magnolia: Start Fresh, Finish Fresh - Getting the Best Out of Milk

When food is consumed fresh, its nutritional value is at its highest. Milk is no exception. Do you know, when opened, milk is exposed to bacteria and begins to lose its quality and freshness rapidly. To drink milk at its freshest, it is best to consume a pack of milk within three days of opening! Although purchasing milk in 2-litre packs may be economical but it poses challenges for the shrinking Singaporean household to finish the milk fresh within three days of opening it.

Other ways to keep and consume milk fresh, is by preserving the cold chain from the time the milk leaves the production facility to the stores and then to the home. It is recommended that milk or dairy products be picked up last when shopping so that these do not warm up as consumers continue to shop. Upon reaching home, the milk should be refrigerated right away and stored at temperatures between 2°C

As a leading brand and in keeping with F&N’s commitment of pure enjoyment, pure goodness, MAGNOLIA goes beyond educating its consumers on nutrition and nurturing the habit of drinking milk fresh begins with understanding household needs and the need to purchase milk in quantities that mirror the household’s consumption level.

Magnolia's  continues to help its consumers appreciate the importance of handling milk safely and understanding consumption patterns, in the hope that this knowledge will help consumers enjoy quality fresh produce that is safe.

To encourage consumers to start drinking milk fresh, MAGNOLIA kick start with ‘Drink Milk Fresh’ campaign by rewarding its consumers with limited edition MAGNOLIA Collectible glass that is given free with every purchase of two one-litre packs of MAGNOLIA Fresh Milk, starting from 1 January 2016.  There are total four stylish glasses, while stocks last.

As part of MAGNOLIA’s 'Start Fresh, Finish Fresh' campaign, consumers can bring any empty 2-litre milk bottle of any brand to the MAGNOLIA roadshows in exchange for a free MAGNOLIA 1-litre milk! Consumers can also expect a series of fun activities and quizzes at the roadshow to kick-start the habit of drinking milk at its freshest with MAGNOLIA.

Consumers can also collect a limited edition ‘Start Fresh, Finish Fresh’ Glass with every purchase of two 1-litre MAGNOLIA milk packs, which is exclusively available at the roadshows only.

In-Store Roadshows, from 11 am & onwards:

2 January 2016
FairPrice Xtra Serangoon Nex
Giant Tampines
Sheng Siong Yishun 845
Sheng Siong Woodlands 6A

9 January 2016
FairPrice Xtra AMK Hub
FairPrice Xtra Jurong Point
FairPrice Sun Plaza
Giant IMM

16 January 2016
FairPrice Bedok North A
FairPrice Bukit Merah
Cold Storage Causeway Point

23 January 2016
FairPrice Kang Kar Mall

Terms & Conditions:

  • Exchanges can only be made at MAGNOLIA roadshows in participating outlets as stated above
  • Limited to the first 300 customers per day and to one exchange per customer
  • Exchange is applicable for all 2-litre milk bottles, any brand or variant, with milk label still intact

Consumers can also lookout for the MAGNOLIA Roving Truck in the neighbourhood to redeem a 1-litre pack of MAGNOLIA Fresh Milk.

Details of the MAGNOLIA Roving Truck:

9 January 2016
09.00am – 10.00am Blk 454 Clementi Ave 3
10.30am – 11.30am Blk 609 Clementi West Street 1
12.00pm – 1.00pm Blk 717 Clementi West Street 2

16 January 2016
09.00am – 10.00am Blk 203 Yishun Street 21
10.30am – 11.30am Blk 701 Yishun Ave 5
12.00pm – 1.00pm Blk 935 Yishun Central 1

23 January 2016
09.00am – 10.00am Blk 256 Serangoon Central Drive
10.30am – 11.30am Blk 276 Compassvale Link

Terms & Conditions:

  • Limited to the first 100 customers per location and to one exchange per customer per location.
  • Exchange is applicable for all 2-litre milk bottles, regardless of brand or variant, with milk label still intact.

For more information on MAGNOLIA products and their latest promotions:


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