Friday, June 12, 2015

Celebrating BFF moments with LINE at 313@somerset

In participation of the Great Singapore Sales season, 313@somerset has tied up with LINE, to create a calendar of activities especially designed for Best Friends Forever (BFF).  These activities includes a limited edition ‘BFF Moments at 313’ LINE sticker set and a LINE FRIENDS Pop-Up Store at the mall, which is also in celebration of the mall’s #BFFNOMATTERWHAT shopping campaign.


The ‘BFF Moments at 313’ limited edition sticker set on LINE is created for friends who love to share their BFF moments like shopping, eating and having fun. The sticker set features two BFF characters - Carrie and Belle, specially designed for the collaboration. The set of 16 exclusive stickers includes fun and cute designs with the #BFFNOMATTERWHAT hashtag and favourite slangs like ‘bo jio’ (olloquial terms to express being left out in social gatherings) and ‘jia you’ (a short phrase to offer words of encouragement).


Simply add 313@somerset’s Official Account on LINE to download the complimentary ‘BFF Moments at 313’s sticker set. The limited edition stickers are available for download until 1 July and valid for use until 2 December 2015.

Fans of LINE FRIENDS will also have the chance to shop for their favourite merchandise at the LINE FRIENDS Pop-up Store located at 313@somerset’s atrium from 8 June to 5 July 2015.

In addition to 313@somerset’s sticker release on LINE and LINE FRIENDS Pop-Up Store, 313@somerset also has a full calendar of fun shopping activities.

Afternoon party with LINE FRIENDS and more

Meet the lovable Cony and Brown
12 & 19 Jun: 7pm
13 & 20 Jun: 3pm & 7pm
14 & 21 Jun: 3pm & 5pm

Cheers with the Stars
13 & 20 Jun, Sat: 5pm
Xu Bin, Aloysius Pang and Kimberly Chia will spend an afternoon of games and fun with fans



Say ‘Cheese’ and WIN
From 8 June to 5 July, snap your best shot at LINE FRIENDS Summer Walk of Fame and stand
to win $100 313@somerset shopping vouchers and LINE premiums. Simply post your picture of
Instagram with hashtag #313BFF.
*Terms and conditions apply

Win 313@somerset shopping vouchers
Stand a chance to win $5 313@somerset shopping vouchers by participating in the daily trivia quiz on 313@somerset LINE official account from 8 to 21 June 2015!
*Terms and conditions apply


Photo Credits: LINE / 313@somerset

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