Sunday, May 17, 2015

F&N MAGNOLIA Drink Milk Fresh Campaign

Food when eaten fresh, is at its highest nutritional value. Fresh produces such as milk should be consumed at its freshest to fully capture its pure goodness.


To consume milk at its freshest, it should be bought in quantities that mirror the household’s consumption level. Perhaps the solution lies in buying, for example, two 1-litre packs of milk instead of a 2-litre pack so that the smaller opened pack of milk can be consumed within three days.

As widely acknowledged fact, milk nourishes the body with goodness that supports bone health, enhances muscular performance and improves heart health. In Singapore, milk undergoes pasteurisation to kill pathogenic bacteria that may lead to food poisoning. Pasteurised milk, however, can be easily contaminated once opened. It is important to understand how to safely handle and store milk and drink it fresh get to the best out of this nutrition-laden creamy beverage.

There are many ways and tips to keeping and consuming milk fresh. They all start with preserving the cold chain from the time the milk leaves the production facility to the stores and then to the homes of its consumers.  It is recommended that milk or dairy products be picked up last when shopping so that they do not warm up as consumers continue to shop. Upon reaching home, the milk should be refrigerated right away and stored at temperatures between 2°C and 4°C.

Smart shoppers would refer to the ‘use-by’ date as an estimate as to when milk remain fresh and safe for consumption. While this date indicates how long an unopened carton of milk retains its freshness and quality, once it is opened, this date is no longer valid. When opened, milk is exposed to bacteria and begins to lose its quality and freshness rapidly, thus, it is important to finish the pack of milk within three days of opening, as recommended by Agri-Food and Veterinary Authority (AVA).
(Source of information: http://www.ava.gov.sg/explore-by-sections/food/food-safety-quality/good-food-safety-practices)

As a leading brand and in keeping with F&N’s commitment of pure enjoyment, pure goodness, F&N MAGNOLIA goes beyond educating its consumers on nutrition. Its ‘Drink Milk Fresh’ campaign continues to help its consumers to appreciate the importance of handling milk safely and understanding consumption habits, to ensure food safety and quality for fresh produce.

Freshness Exchange Roadshows &
F&N MAGNOLIA Roving Truck

As part of F&N MAGNOLIA’s continued efforts to bring fresh milk to its consumers, F&N MAGNOLIA is giving that freshness for free! Simply bring any empty 2-litre milk bottle to the F&N MAGNOLIA roadshows in exchange for a free F&N MAGNOLIA 1-litre milk!

Roadshow venues:

17 May 2015
Giant Tampines
FairPrice Bedok North A Blk 212

24 May 2015
Sheng Shiong Clementi 720
FairPrice Yew Tee Point
Cold Storage Compass Point
Time: from 11am onwards
Terms and conditions:
  • Exchanges can be made only at F&N MAGNOLIA roadshows in participating outlets stated above, and applicable for all 2-litre milk bottles, any brand or variant, with the milk-label still intact.
  • Limited to the first 300 customers per day and to one (1) exchange per customer per day, while stocks last! 
Consumers can also lookout for
F&N MAGNOLIA Roving Truck in the neighbourhoods!
Simply bring the empty 2-litre milk bottles, with the label still intact, to the Roving Truck to redeem 1-Litre pack of F&N MAGNOLIA Fresh Milk. Details of F&N MAGNOLIA Roving Truck visits are as follows:

16 May 2015
Blk 726 Ang Mo Kio Ave 6, 09.00am – 09.45am
Blk 409 Ang Mo Kio Ave 10, 10.15am – 11.00am
Blk 187 Bishan St 13, 11.30am – 12.15pm
Blk 237 Serangoon Ave 3, 01.15pm – 02.00pm

23 May 2015
Blk 236 Tampines St 21, 09.00am – 09.45am
Blk 420 Tampines St 41, 10.15am – 11.00am
Blk 371 Tampines St 34, 11.30am – 12.15pm
Blk 221 Bedok Central, 01.15pm – 02.00pm

30 May 2015
Blk 659C Jurong West St 65, 09.00am – 09.45am
Blk 229 Jurong East St 21, 10.15am – 11.00am
Blk 273 Toh Guan Road, 11.30am – 12.15pm
Blk 282 Toh Guan Road, 01.15pm – 02.00pm

Note: Exchange is limited to the first 80 customers per location and to one exchange per customer per location. Exchange is applicable for all 2-litre milk bottles, any brand or variant, with the milk-label still intact.

F&N MAGNOLIA retails at all supermarkets, hypermarkets and participating retail outlets.

Visit below F&N MAGNOLIA sites for more details on full range of wholesome dairy goodness, as well as latest promotions:
http://www.magnolia.com.sg/
www.facebook.com/MagnoliaSG.

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