New Look for SilkAir Cabin Crew
15 April, 2015, Singapore -- SilkAir introduces its new cabin crew uniform after 11 years with its one-piece wrap dress uniform.
The new uniform design is meant to better reflect SilkAir’s role as regional wing of Singapore Airlines and encapsulate ‘Joy to Fly’ brand vision.
The brighter colours of aqua-blue and plum-red reflect youthfulness while the dark blue skirt, creating deeper synergies with the image of SilkAir’s parent company ~ reliability. The asymmetric neckline gives a polished and refined look with a touch of modernity and style, while the sleeve pleats mirror SilkAir’s attention to detail and thoughtful service with a touch of surprise, and the seagull patterned georgette bow pin represents the airline’s brand logo, with a fine touch of sophisticated femininity.
The two new variations of one-piece uniform is a creation of local fashion designer, Alexandria Chen, a NAFA graduate who established “Alexandria Chen” in 2012 and has designed uniform collections for various established hospitality brands
A runway show was carried out and showcased the evolution of the SilkAir's cabin crew uniform over its 26 years of service. Which design do you fancy most?
The latest uniform by Miss Alexandria Chen, meant for easy to wear, flexible and comfortable, allowing cabin crew the ease of movement when carrying out their duties.
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The first uniform of seagull motif dress, is designed by home-grown designer, Celia Loe, projecting SilkAir’s image as a resort airline in the early 1990s.
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In 1994, a Balenciaga designed uniform, comprising a floral blouse, skirt and fitted jacket is being adopted by SilkAir, to echo its expansion in the market and focus to reach out to business travellers in addition to holidaymakers.
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A decade later, SilkAir launched the one-piece wrap dress with an oriental design created by its own cabin crew in 2004.
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Today, SilkAir operates more than 350 weekly flights to 48 destinations in 12 countries. Recent additions to the network include Hangzhou (June 2014), Denpasar (Dec 2014) and the airline will commence operations to Cairns on 30 May 2015. The airline currently has a fleet of 27 aircraft, comprising 5 A319s, 13 A320s and 9 Boeing 737-800s.
For more details visit silkair.com or http://www.facebook.com/SilkAir
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| The aqua-blue uniform is for the junior crew while the plum-red version is for the senior crew |
The brighter colours of aqua-blue and plum-red reflect youthfulness while the dark blue skirt, creating deeper synergies with the image of SilkAir’s parent company ~ reliability. The asymmetric neckline gives a polished and refined look with a touch of modernity and style, while the sleeve pleats mirror SilkAir’s attention to detail and thoughtful service with a touch of surprise, and the seagull patterned georgette bow pin represents the airline’s brand logo, with a fine touch of sophisticated femininity.
The two new variations of one-piece uniform is a creation of local fashion designer, Alexandria Chen, a NAFA graduate who established “Alexandria Chen” in 2012 and has designed uniform collections for various established hospitality brands
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| (Left to Right) Designer Alexandria Chen, Mr Leslie Thng, Chief Executive , SilkAir; Mr Ryan Pua, VP Commercial; Daniel Boey, Runway Choreographer with SilkAir Cabin Crew- |
The latest uniform by Miss Alexandria Chen, meant for easy to wear, flexible and comfortable, allowing cabin crew the ease of movement when carrying out their duties.
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In 1994, a Balenciaga designed uniform, comprising a floral blouse, skirt and fitted jacket is being adopted by SilkAir, to echo its expansion in the market and focus to reach out to business travellers in addition to holidaymakers.
.JPG)
A decade later, SilkAir launched the one-piece wrap dress with an oriental design created by its own cabin crew in 2004.
.JPG)
Today, SilkAir operates more than 350 weekly flights to 48 destinations in 12 countries. Recent additions to the network include Hangzhou (June 2014), Denpasar (Dec 2014) and the airline will commence operations to Cairns on 30 May 2015. The airline currently has a fleet of 27 aircraft, comprising 5 A319s, 13 A320s and 9 Boeing 737-800s.
For more details visit silkair.com or http://www.facebook.com/SilkAir
Image Credit: SilkAir Singapore
Edited: Chai Chok Keun
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