Tuesday, April 7, 2015

Scooptacular Night at Ben & Jerry's 313 Somerset Flagship Scoop Shop

7 April 2015, Singapore -- Ben and Jerry's first Flagship Scoop Shop in Southeast Asia has come in town in Singapore at 313 Somerset Discovery Walk!
Image Credit: Samuel Low

On this opening day, the first 1,000 moo-niacs get to walk away with a limited edition Ben & Jerry's Singapore mug.  Fans are also treated with free scoops of ice-cream from 2pm-8pm, of which exclusive opening days flavours like Turtle Cheesecake and Coconut Seven Layer Bar were served. Fret not, should you missed the free scoop today as there is still Free Cone Day on coming next week.


What to expect in Ben & Jerry's Flagship Scoop Shop?  18 chunky, swirly and euphoric ice cream flavours, shakes, sundaes, ice cream cakes and wider range of merchandise!

As a company which strongly believes in Corporate Social Responsibilities (CSR), Ben & Jerry's get their supplies of bakery items like brownie and cookies and herbs like mint, from
1) SCORE Bakery, which works to rehabilitate inmates through skills training, and
2) Social enterprise Edible Garden City which comprises of a group of farmers, championing the Grow Your Own Food movement in Singapore

Benefit Tuesday Night programme is also being launched, exclusively in the flagship scoop store.  It will run on a Tuesday every month, allowing various local welfare organisations to engage the public on their causes. 20% of Ben & Jerry's sales during the 7pm-9pm event will also be donated to the featured mission partners.

And this is not all!  On this opening night, the international renowned food artist, Samantha Lee from Malaysia, is also here to share her scooptacular Sundae creation.




We had a chance to create our own versions of Sundae.  Through this simple activity, I realised for food art, from conceptualizing to putting the ideas into action, isn't as simple as we thought.


Here's our take!  Are you able to guess what's the design? Leave a comment and share your thoughts, thanks!



The Peace, Love, Commoonity Sundae (SGD $17.90) specially designed by Samantha Lee, is available exclusively to the Flagship Scoop Shop until 31 August 2015. All profits go to Ben & Jerry's Benefit Tuesday Night partners, therfore, start scooping and share some love!

BTW, if you would like to catch a glimpse of Samantha Lee, tomorrow (8 Apr 2015), Samantha will be serving the Peace, Love, Commoonity Sundae at the 313 Somerset Flagship store from 11:30am to 12:30pm, with all profits to Ben's Jerry social mission partners.  Head down and support for a good cause! 



Ben & Jerry's 313 Somerset
313@Somerset Discovery Walk, #01-25/25A, Singapore 238895
Opening Hours: 11am - 10pm

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