|ASUS Corporate Vice President SY Hsu|
"We are honoured to be recognised as the top brand in the Best Taiwan Global Brand Awards for the second year in a row," said ASUS Corporate Vice President S.Y. Hsu. 2014 has been an especially remarkable year for ASUS with the launch of ZenFone and consumers have responded by making it the number-one phone in Taiwan by market share in the third quarter of 2014. He declared that ASUS will continue with their In Search of Incredible brand promise to create an effortless and joyful digital life for everyone.
During 2014, ASUS has continued its innovative launches of its flagship products, such as ZenFone, ZenWatch, and EeeBook X205. The ZenFone smartphone, beautifully designed with high-quality materials, and ASUS ZenUI with the seamless functionality, provide an unparalleled mobile experience to users.
|ASUS ZenFone 6 (A600CG)|
The the first wearable device from ASUS - ZenWatch, is an exquisitely crafted watch that pairs seamlessly with ZenFone or other Android smartphones to provide relevant and useful information when needed, and serve as a personal wellness manager.
|ASUS ZenWatch (WI500Q)|
Continuing the concept of the iconic EeePC, EeeBook X205 is an affordable 11.6-inch Windows 8.1 notebook with a full-size keyboard that integrates the latest technology in a compact, lightweight design which is great for consumers who are always on the go.
|ASUS EeeBook X205|
The Best Taiwan Global Brands Awards is held by the Industrial Development Bureau, Ministry of Economic Affairs, R.O.C and global branding consultancy Interbrand. The awards, given out based on brand value, including the financial performance of the company, the role the brand plays in the consumer purchase decision, and the competitive strength of the brand, are seen as a key indicator of the position held by Taiwanese brands in the global market.