Wednesday, November 5, 2014

Starwood Hotels & Resorts Global Debut of SPG Keyless

5 Novemeber 2014, Singapore  - Starwood Preferred Guest® (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide rollout the SPG Keyless, the hospitality industry’s first mobile, keyless entry system that allows guests to use their smartphone as a key. SPG Keyless makes its official debut today in 10 hotels in countries like Beijing, Hong Kong, New York, Los Angeles and Doha.

Starwood has planned to make SPG Keyless available in 150 hotels around the globe by early 2015 across Aloft, Element and W hotels. SPG Keyless is available to SPG members who book a hotel room through one of Starwood’s channels (hotel websites,, the SPG app or customer contact centers).

SPG Keyless is a groundbreaking turning point in the traditional hotel experience, redefining the age-old way guests arrive and check-in to their rooms. SPG Keyless allows guests to bypass traditional front desk check-in and access their rooms with a simple tap of their smartphone. The SPG Keyless is powered by the SPG app that is only available for iOS 8 on iPhone 4S or later, and Andriod 4.3 and above.

How SPG Keyless Works:
  • SPG Members must register their phone once through the SPG App and allow push notifications.
  • After booking a reservation at a keyless hotel and approximately 24 hours before arrival, SPG members are invited to opt-in to SPG Keyless.
  • Guests will receive a push notification noting that they are checked in and the SPG App will update with his/her room number and Bluetooth key when the room is ready.
  • Upon arrival at the hotel, the guest can completely bypass the front desk (where
    available) and go directly to his/her room.
  • After ensuring his/her Bluetooth is enabled, the guest simply opens the SPG App, holds
    the smartphone to the door lock, waits for the solid green light and enters the room.

The SPG Keyless is only assigned to a single smartphone, thus family members or friends will be given key cards to access the room. In the event that your phone battery runs dry/ or got stolen, guest may proceed to the concierge and request for a key card.

Image Credit: W Singapore

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