Me-In, pronounced as "Mi-In" in Korean, basically represents:
美 IN Inner Beauty
美人 Beautiful People
美引 Leading Fashion Forward
Inspired by the “It Girl”, Me-In is borne from the desire to serve the modern pragmatic woman to be aptly dressed for diverse circumstances and situations, and helping them to achieve this effortlessly.
The backstage heroines who worked to conjuring the beautiful images of the “It Girl” and to realize the conception of complete outfits with matching accessories for that right look, is the Creative Director, Hyejin KIM, together with her stylist, Song-yee GIL. This allows a head-to-toe shopping experience at Me-In.
|Photo Credit: Me-In.Kr|
|Creative Director, Hyejin KIM|
The apparels are categorized to 3 different themes:
Work . Play . Love
- Work -
The classic colors offsets what would traditionally be considered too informal for the Korean workplace, accompanying it with a jacket of modern cut adds a degree of sophistication. To tone down further, you can choose to match it with a pair of conservative pumps.
- Play -
A common fashion faux pas is overly focus on your primary attire (e.g., tops & bottoms), which often results in a "trying too hard" vibe. Match the basic attire with shoes and jacket of great details helps.
Mix and matching is the current rage in Korea, take items that don't always go together and create a new and interesting look that expresses your own individuality. The mix and matching techniques of Korea's "fashionastas", a group of well-dressed celebrities whose "street fashion" is at the cutting edge of the new Korean chic.
Take a step further to show your creativity through textures, other than just focusing on colour and cut. Unbalanced designs are showing up in an array of different popular looks.
To impress their significant other, Korean ladies tends to skew towards the feminine look. Go classic with design like the white collar shirt with a cute flower print skirt is the true way of looking both sweet and sophisticated, with a feminine touch. Compliment your outfit with accessories like rings and bracelets to get the perfect look
Spring is in the air of Korea, with yellow as the colour of the moment. Warm and vibrant colour helps to leave a lovely impression. Even though Singapore is without the traditional 4 seasons, following Korean styles as they change throughout the year will be a fun way to carry your wardrobe.
A dress that brings out the best of your lines, is a must! Especially when you are going for that special date. To add a classy touch, consider wearing a jacket over the dress, and unveil to add an exclamation point to your evening.
Happy Shopping at Me-In.kr!
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P/S: GIF images by courtesy of Me-In.Kr