Wednesday, June 4, 2014

Launch of Korean lifestyle Online Store: Me-In

Was recently invited to Zafferano for the media launch of Me-In, a Korean lifestyle online store.

Me-In, pronounced as "Mi-In" in Korean, basically represents:
美 IN Inner Beauty
美人 Beautiful People
美引 Leading Fashion Forward

Inspired by the “It Girl”,  Me-In is borne from the desire to serve the modern pragmatic woman to be aptly dressed for diverse circumstances and situations, and helping them to achieve this effortlessly.

The backstage heroines who worked to conjuring the beautiful images of the “It Girl” and to realize the conception of complete outfits with matching accessories for that right look, is the Creative Director, Hyejin KIM, together with her stylist, Song-yee GIL. This allows a head-to-toe shopping experience at Me-In.

Photo Credit: Me-In.Kr
Six Korean models, together with Hyejin and Song-yee, specially flew in from Korea for the launch event.

Creative Director, Hyejin KIM

KIM Siyeon

LEE Miseon


LEE Hyunjung

KIM Minyoung

SUN Jiwon
To view more photos of Me-In launch event, you may visit my Facebook photo album here.

The apparels are categorized to 3 different themes:
Work . Play . Love

- Work -
The classic colors offsets what would traditionally be considered too informal for the Korean workplace, accompanying it with a jacket of modern cut adds a degree of sophistication. To tone down further, you can choose to match it with a pair of conservative pumps.


- Play -
A common fashion faux pas is overly focus on your primary attire (e.g., tops & bottoms), which often results in a "trying too hard" vibe. Match the basic attire with shoes and jacket of great details helps. 
Mix and matching is the current rage in Korea, take items that don't always go together and create a new and interesting look that expresses your own individuality. The mix and matching techniques of Korea's "fashionastas", a group of well-dressed celebrities whose "street fashion" is at the cutting edge of the new Korean chic.

Take a step further to show your creativity through textures, other than just focusing on colour and cut. Unbalanced designs are showing up in an array of different popular looks.


To impress their significant other, Korean ladies tends to skew towards the feminine look. Go classic with design like the white collar shirt with a cute flower print skirt is the true way of looking both sweet and sophisticated, with a feminine touch. Compliment your outfit with accessories like rings and bracelets to get the perfect look

Spring is in the air of Korea, with yellow as the colour of the moment. Warm and vibrant colour helps to leave a lovely impression. Even though Singapore is without the traditional 4 seasons, following Korean styles as they change throughout the year will be a fun way to carry your wardrobe.

A dress that brings out the best of your lines, is a must! Especially when you are going for that special date. To add a classy touch, consider wearing a jacket over the dress, and unveil to add an exclamation point to your evening.


Currently, Me-In is having their own Great Singapore Sale  (GSS) from now till 27th July 2014. Enjoy 10% off all merchandise plus free shipping for orders above KRW100,000 (approx. SGD122).

Happy Shopping at!

For more information, visit:

P/S: GIF images by courtesy of Me-In.Kr

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