Wednesday, April 30, 2014

Bought Over of Crystal Jade by LVMH

Following the investment in homegrown brand Charles & Keith in year 2011, the French luxury goods giant, LVMH Moet Hennessy Louis Vuitton is investing in another homegrown brand - Crystal Jade, a Chinese restaurant group.

One affter another Singapore brand being invested / bought over by the luxury goods giant, is something Singaporeans can be proud of, as it shows that Singapore brands are starting to get international attention and established themselves as an entity worth investing in.


LVMH's private-equity arm, L Capital Asia has acquired about 90% of Crystal Jade in a deal that market sources place at around US$100 million.

Crystal Jade is set to soar in coming years with LVMH's expertise in branding and marketing, as well as securing strategic locations for its outlets worldwide.  There will be plan to expand to other parts of the world, including Europe and the Middle East and eventually, issue an initial public offering (IPO).

With this acquisition, will we be expecting a touch of French in future Crystal Jade's menu?  This, we can't tell for sure, if not in Singapore, there might be a possibility in the European countries?  But I definitely wish the taste left untouched. The minimum we can expect, is probably some new / revamped outlets with more exquisite interior design to woo a different group of patronizers?  Some concern for the patronizers will probably be, will the menu prices be increasing substantially?

What do you think?  Share your thoughts here...

續2011 年投資於新加坡品牌Charles & Keith,法國奢侈品牌巨擘 Moet Hennessy Louis Vuitton (LVMH) 最近透過旗下的私募基金L Capital收購了新加坡中式餐廳翡翠餐飲集團 (Crystal Jade)旗下的翡翠餐飲逾90%股份,交易作價一億美元。

新加坡品牌接二連三地獲得奢侈品牌巨擘的親睞,說明新加坡品牌已在國際舞台獲得關注,值得令新加坡人引以為傲。

LVMH相中翡翠餐飲集團作為一間中菜餐廳,其名字很易被人記住,而且其品牌聲譽堪佳。

收購後,LVMH將會為集團帶來更好的規劃、推廣、營銷等并計劃把翡翠餐飲拓展至其它國家,包括中東及歐洲市場,最終上市。

隨著LVMH的收購,大家都議論紛紛,翡翠餐飲是否會在日后於餐譜上增添法式餐點?這一點不置可否,或許不會在新加坡這兒執行,但,極有可能在歐洲地帶執行? 心中期許,
餐譜保持不變,能夠保持一貫風味。但,想必,難免會有新的分店,或将現有的一些分店重新裝潢置並重新定位以便吸引不一樣的客戶群?但,消費者更關切的是,日后的消費是否也將隨著上漲?不是麼?

Information Source/ 資料來源:

Image Source: Crystal Jade Website

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