Tuesday, November 26, 2013

Samsung S Pen Mightier Than The Finger

The Samusung S Pen is marketed as more than just a stylus as it offers an incredible 1024 levels of pressure sensitivity so one can sketch and snip with a breeze. Samsung cleverly changed from the metonymic adage "The pen is mightier than the sword." to "The pen is mightier than the finger."

However, yesterday there is a viral circulation of the Samsung's S Pen Billboard ad, which rumoured to be spotted in France, reads, "The penis, mightier than the finger."  The missing space between the two words with the addition of a comma leads people to wonder if this is a typographical error, or an intended marketing gimmick to attract attention.  (Picture Source: @SamMobiles )

No one has been able to identify the authencity of the advertisment, until @_Martinovich_ received an inbox tip from a follower in France, that the advertisment is fake.  It seems that someone has meant to crack a joke on the Samsung S Pen advertisment slogan; if neligently placed the word "pen" and "is" together in the slogan, will mean totally different. While this seems to be of a bad humour for Samsung, it actually brings to the attention of consumers on the Samsung S Pen and become free publicity, which may not seem to be a bad thing afterall.

No comments:

Post a Comment