Tuesday, October 15, 2013

Ben & Jerry's ChunkFest 2013 - a little weird and A LOT fantastic

The Annual Ice Cream ChunkFest was held at The Promontory @ Marina Bay on 12 October 2013, where many of Ben & Jerry's fans turned up for the occasion.



In celebration of Ben & Jerry’s culture of fearless innovation which has produced countless innovative flavours full of wacky, out-of-this-world combinations, this year's ChunkFest had the unique theme of 'a little weird and A LOT fantastic'.

A new flavour, Couch Potato, a wacky concoction that is both sweet and savory has been introduced to Singapore. This chunky, funky concoction featuring vanilla bean ice cream with a salty caramel swirl and fudge covered potato chip clusters, is going to be the new found best friend of all couch potatos out there! 

This year, a total of 18 flavours made available to the fans with 13 exclusive US flavours flown in just for the day.


For the very first time, Ben & Jerry’s held an open air MOOvie screening at ChunkFest. Charlie and the Chocolate Factory’ was voted by fans as the choice of movie via Ben & Jerry’s Facebook page, adding on to the a little weird and A LOT fantastic flavour of the festival. 

Other than ice cream, five Fairness Partners were also invited to champion their causes at the festival.  From selling merchandise, delicious gourmet food and coffee and organising fun games, the Fairness Partners were able to leverage ChunkFest as a platform to raise awareness and funds for their causes.


The Five Fairness Partners
Blessing in A Bag
A non-profit project that seeks to partner with existing communities, orphanages, schools, homes as well as initiatives to provide for the needs of underprivileged, abused and medically-ill children across Asia.
(Visit http://blessingsinabag.org/ for more information)

Chris’ Café @ The HUB
Part of The HUB Singapore, is a platform for people who use entrepreneurial ideas to create sustainable impact, Chris café also provide barista training for those looking to upgrade their skill sets and support various causes. At ChunkFest 2013, Chris’ Café will be supporting Milaap, a social enterprise specialising in online micro-lending for those who need a little help. 
(Visit http://singapore.the-hub.net/space/chris-cafe/ for more information)

Dyslexia Association of Singapore (DAS)
Promotes a fair playing field for children in their education, providing professional support and remediation services to preschoolers and school-aged kids who have learning differences including dyslexia.
(Visit http://www.das.org.sg/ for more information)

Kerbside Gourmet
Singapore’s first gourmet food truck with a social vision, that aims to turn part of their profits to feed the less privileged in Singapore, operating on a “Buy-One-Give-One” model.
(Visit http://kerbsidegourmet.com/ for more information)

Project Happy Feet
A non-profit organisation that empowers lives through education and training, so as to alleviate poverty. Run entirely by volunteers, Project Happy Feet supports numerous locally-managed education and training related programmes benefitting underprivileged children in Singapore, Cambodia, Vietnam and Nepal through innovative fund-raising events like Project Happy Feet Slipper Race.
(Visit http://www.projecthappyfeet.org/ for more information)

The ever-popular Vermonster Challenge (where teams of four compete to be the first to finish the challenge of 20 scoops of ice cream and toppings in the shortest time possible) renews its record at a jaw-dropping new timing of 18 seconds!

The Winning team, Faire la Croquette Ben & Jerry’s, was a returning participant from the Vermonster Challenge at ChunkFest 2012, and had practised hard to shave off precious seconds from their previous timing of two minutes.
Image Credits: Ben & Jerry's Singapore

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