Market research group Taylor Nelson Sofres (TNS), revealed that 87 per cent of service providers (across industries such as retail, F&B, hospitality etc.) cited customer appreciation motivated them to perform better and go the extra mile, in a recent survey. Customer support also ranked highly on encouraging businesses to up the ante on delivering quality service experiences.
#HappinessServed:) encourages customers to recognise good service via Instagram. The campaign runs from 7 to 22 September 2013, at the Tiong Bahru estate, known for its diverse business mix of modern bistros, traditional eateries, quirky lifestyle stores, and cosmopolitan demographic. The public is invited to join in the celebration and recognise their favourite service staff and businesses in 3 easy steps:
1. Visit any participating store in the neighbourhood
2. Snap an image of the service staff who served you well
3. Upload the image with the hashtag #HappinessServed:) and add the store's geo-location on Instagram
|Service Professional, Jay, serving his customers with a smile at the HappinessServed Campaign|
|Customers showing their appreciation via Instagram at the HappinnessServed Campaign|
The campaign will close by 22nd September 2013, business, store and service staff with the highest votes will be announced then.
Just within a day's time, there is already 1500 #Happinessserved:)
(Photo Credit: Tiong Bahru Estate Facebook Page)